Art Direction

As an Art Director, I lead creative strategy and execution with a hands-on approach—concepting seasonal themes, directing still photography, and building bold, on-brand visuals from start to finish. I manage every step of a shoot, from talent booking and styling to set design and prop creation. When our apparel line transitioned to studio photography, I was limited to white backdrops and props across all shoots. I embraced the challenge, using creative lighting, styling, and thoughtful prop choices to make each image feel fresh, elevated, and visually distinct—even with tight budgets and fast turnarounds. Whether it’s a quick-turn campaign or a multi-day catalog shoot, I bring curiosity, clarity, and resourceful visual storytelling to every stage of the process.